Content Strategist · Digital Experience · UX
Content & Digital Experience professional with 4+ years combining content strategy, UX research, and community management focused on creating digital experiences that are clear, intuitive, and human-centered.
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About me
I'm a Content & Digital Experience professional based in Barcelona, Spain. My background spans digital marketing, content strategy, and community management and I've developed a strong interest in how content, structure, and design shape the way people navigate and feel within digital products.
I have experience supporting UX research, usability testing, and user journey mapping. Currently completing a Master's in Digital Content Management at Universitat de Barcelona, focusing on Content Strategy, UX, and Digital Experience roles.
What I do
Building content frameworks that align with user needs and business goals from editorial planning to content audits and information architecture.
User interviews, surveys, usability testing, and journey mapping to understand how people truly interact with digital products and surfaces.
End-to-end social media management across Instagram, LinkedIn, TikTok, Facebook from strategy and content creation to analytics and optimization.
Scripting, editing, and producing video content optimized for digital platforms from short-form social to branded corporate content.
Planning and executing integrated digital campaigns coordinating creative, copy, budget, and performance tracking across multiple touchpoints.
Prototyping and wireframing digital interfaces in Figma, applying UX principles to improve usability and the overall digital experience.
Career
December 2025 – June 2026
Community Manager Intern — Internal Communication & Digital Experience · Barcelona, Spain
Managed internal and external communication channels including LinkedIn, Viva Engage, email campaigns, and digital screens. Created and adapted content across multiple formats, ensuring clarity and consistency. Supported internal communication for events and corporate initiatives, increasing engagement and participation.
April 2024 – September 2024
Marketing Analyst — Digital Content & Campaign Strategy · Bogotá, Colombia
Developed and executed content marketing strategies across digital platforms. Managed end-to-end campaigns on TikTok, Facebook, Instagram, and YouTube aligned with business objectives. Created visual content using Canva and promotional videos with CapCut. Analyzed performance metrics via Google Analytics to optimize conversion and digital effectiveness.
November 2019 – August 2022
Marketing Analyst — UX Research & Digital Experience · Bogotá, Colombia
Conducted user research interviews, surveys, and usability testing to understand user needs and behaviors. Participated in user journey mapping for web and mobile environments. Applied Design Thinking methodologies to identify improvement opportunities and iterate on experiences. Contributed to content and communication improvements grounded in user insights.
March 2019 – October 2019
Marketing Assistant — Research & Digital Experience Support · Bogotá, Colombia
Conducted qualitative research including interviews, surveys, focus groups, and usability testing. Processed and analyzed data to produce reports supporting usability and digital strategy decisions.
Portfolio
Corporate Content · LinkedIn
Multi-channel content strategy and production for Giesecke + Devrient at MWC Barcelona 2026, including LinkedIn thought leadership content for two senior executive profiles, corporate content for the company's LinkedIn page, and internal communications via Viva Engage.
Video · Copywriting →Social Media · Email Marketing
Led a complete feed redesign and content strategy for a fertility clinic, including the “Sin Reglas” menstrual health awareness campaign. Developed copywriting, visual content, and email marketing materials for both B2B and B2C audiences growing the community to nearly 6K followers and contributing to lead generation.
Strategy · Design · Copywriting →Web & Social Campaigns
Ideation, UX content, and social media strategy for Compensar's tourism portal from information architecture to campaign assets.
UX Content · Web · Strategy →UX Case Studies
A collection of UX projects developed during the Master's in Digital Content Management at Universitat de Barcelona, plus one personal project covering user research, journey mapping, wireframing, and content design.
View on Behance →Education & Certifications
2025 – 2026
Master's in Digital Content Management
Universitat de Barcelona · Barcelona, Spain
2013 – 2017
Bachelor's in Business Administration
Universidad EAN · Bogotá, Colombia
Let's connect
Open to Content Strategy, Digital Experience, and UX roles in Barcelona and beyond.