Content &
Social Media
Planning, creating and adapting content across social and digital channels, from copywriting to visual and video production.
Digital Marketing & Content Specialist
I create content,
build communities
and turn goals into experiences.
Digital marketing and content professional with 4+ years of experience in content strategy, internal communications, social media and multichannel campaigns, combining creativity, analytical thinking and an audience-focused approach.
01 / About
Communication works best when it feels human.
I'm Melissa, a Community Manager and Content Specialist based in Barcelona. My experience spans digital marketing, social media, internal communications, content creation and corporate events.
I enjoy turning communication goals into content and experiences people actually want to engage with, whether that's a social post, an employee campaign, a community activation or an event.
My background also includes user research and digital experience, which helps me understand audiences, identify what matters to them and communicate with clarity. Today my focus is on community, content, communication and events.
02 / What I do
From the first idea
to the people who engage with it.
Content &
Internal
Communications
Creating communication initiatives that connect employees with company news, campaigns, events and corporate initiatives.
Community
Management
Managing communities and digital channels through relevant content, engagement initiatives and consistent communication.
Events & Employee
Engagement
Supporting the planning, communication and execution of corporate events and initiatives designed to bring people together.
03 / Selected work
A few projects
I'm proud of.
Selected work across corporate communication, community management, social media and employee engagement.
CASE 01
G+D
Community · Internal Communications
Community Management2025–2026
Giesecke+Devrient
Community and internal communication across LinkedIn, Viva Engage, email, digital screens and the Spain intranet. Content planning, campaign activation, employee engagement and support for corporate initiatives and events, including MWC Barcelona 2026.
LinkedIn Executive Positioning: led the content and positioning strategy for two professional profiles, achieving growth of up to +138% in followers and +102% in connections over six months.
Video · Copywriting ↗
CASE 02
EVENT
HUB
HUB
Events · Employee Engagement
Events & EngagementG+D
Events & Employee Engagement
Communication and coordination support for corporate events and employee initiatives, from invitations and reminders to on-site communication and post-event storytelling. Includes seasonal activities and EventHub initiatives in Barcelona.
CASE 03
Profamilia
+40%organic reach
Social Media · Content Strategy
Social Media2024
Profamilia
Feed redesign and content strategy for a fertility clinic, including the "Sin Reglas" menstrual health awareness campaign. Campaign management across TikTok, Facebook, Instagram and YouTube, plus visual content, video and email marketing for B2B and B2C audiences.
Strategy · Design · Copywriting ↗+40%Organic reach
+35%Engagement
6KCommunity
CASE 04
Compensar
Content · Campaigns · Communication
Marketing & Communication2019–2022
Compensar
Marketing and communication initiatives across different business units, including 360° campaigns, digital content for the tourism portal, customer research and recommendations based on audience insights and digital behaviour.
Content · Web · Strategy ↗04 / Experience
The experience
behind the work.
Dec 2025 — Present
Giesecke+Devrient
Community Manager · Barcelona, Spain
Managed internal and external communication channels including LinkedIn, Viva Engage, email campaigns and digital screens. Created and adapted multi-format content, supported event communication and employee engagement initiatives, and coordinated content across digital touchpoints.
Apr 2024 — Sep 2024
Profamilia
Marketing Analyst · Bogotá, Colombia
Developed content marketing strategies, managed social campaigns across TikTok, Facebook, Instagram and YouTube, created visual and video content, analyzed performance and coordinated budgets, suppliers and purchase orders.
Nov 2019 — Aug 2022
Compensar
Marketing Analyst · Bogotá, Colombia
Participated in marketing and communication campaigns, coordinated 360° initiatives and collaborated with multidisciplinary teams. Used customer and user insights to support content, communication and digital experience improvements.
Mar 2019 — Oct 2019
Compensar
Marketing Assistant · Bogotá, Colombia
Supported marketing, communication and digital initiatives, participated in customer research and prepared reports and presentations for marketing and business teams.
05 / Education
Education
Always
learning.
2025 — 2026
Master's in Digital Content Management
Universitat de Barcelona · Barcelona, Spain
2013 — 2017
Bachelor's in Business Administration
Universidad EAN · Bogotá, Colombia
Certifications
Google Ads for Beginners, Coursera · Fundamentals of Digital Marketing, Google Skillshop · EFSET English Certificate B2 · General English / IELTS Preparation, TAFE Queensland
06 / Toolkit
Tools & skills
The tools
behind the content.
CommunityLinkedIn · Instagram · Facebook · Meta Business Suite
ContentContent Strategy · Copywriting · Editorial Planning
CreativeCanva · CapCut · Adobe Creative Suite
MarketingGoogle Analytics · Email Marketing · Digital Campaigns
CommunicationInternal Communications · Employee Engagement · Event Communication
07 / Let's connect
Let's create something
people want to be part of.
Open to opportunities in Community Management, Content, Internal Communications, Social Media and Events.